The Effectiveness of Video

Video is an ever rising medium for businesses. Using video gives your customers what they want, efficient communication at their pace. The versatility of video shows how valuable it can be to a business.

Video conveys vastly more information than text does alone, allowing you to grab your audience's attention and retain it longer. Whether your audience is customers, clients, or staff, you will gain their respect and their confidence by investing in video.



Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015) 

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015) 



Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016) 

Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015) 

4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015) 

43% of people want to see more video content from marketers. (HubSpot, 2016)